Triple Crown Sports


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History In 1982 Dave and Annette King ran the first event, a softball tournament that led to the founding of Triple Crown Sports. They wanted to develop a weekend tournament for the serious amateur athlete. Their concept was to establish three tournaments in a geographic area where top performers would qualify for a championship in Las Vegas. The company name - Triple Crown Sports - was derived from this three tournament idea. The first year of a softball series in western Colorado was 1983. A national rollout of softball occurred in 1988. Triple Crown Sports also sets up and operates events from its corporate headquarters in Fort Collins, Colorado. The Sports Industry The sports events and marketing industry is growing. Sports sponsorships have experienced double digit growth. Team participation is exploding, particularly in the highly populated youth market. This age group is seeing tremendous growth in teams and clubs that wish to play more games in different locations against different quality competition. Our culture has a tremendous tie to sports. People develop a personal identity with a sport; being in such a group fulfills a strong social need. Participating in sports provides a much needed stress outlet for people in our overworked society. Across the nation, millions of people participate in local sporting events and tournaments every day. Each event is different in size and scale, implementation, professionalism and sponsorship. Impacting this hard-to-reach market with predictable, consistent events requires a sophisticated, dedicated network of event coordinators. Triple Crown Sports has built such a network, one piece at a time. We produce proven, reliable, consistent events worldwide. The most important aspect of grassroots sports is the athlete. Athletes participate because they want to be there. It is who they are. Triple Crown Sports caters to these consumers with professionally produced sporting events right in their own backyards. The Triple Crown Name Triple Crown Sports is a premier grassroots sport event marketing organization. It is a highly respected and established brand name that is associated with top quality and competitive tournaments. The company has produced over 2,000 sporting events in all 50 states and seven foreign countries. These events have culminated in over 100 National Championships. Triple Crown tournaments have drawn as many as 500,000 or more participants and 1.5 million spectators in a single year. We built the weekend sports business in the U.S. Tournament Business Running sporting events is unique in many ways. This business allows for a great deal of flexibility in its operation. There are no set hours such as in the retail industry. Events are run on the weekends that you choose. As a great home-based business, overhead is low and you decide days and hours of operation. During the events you would operate your tournament from your merchandise trailer. The tournament business involves specific activities at various times of the year. In the off-season you would set sites by contracting with facilities/venues, scheduling officials and selling corporate sponsorships. The preseason is dedicated to recruiting teams through telemarketing and direct mail campaigns. Once the season starts, you would be involved in the execution of your events. College Division Cancun Tournaments The Cancun Challenge (men'), Caribbean Challenge (women's), and Caribbean Classic (women's) are NCAA Division I basketball events played in Cancun, Mexico. The Cancun Challenge and Caribbean Challenge are played during the Thanksgiving week every November, while the Caribbean Classic is played in the days leading up to Christmas. The events are produced and owned by Triple Crown Sports. Triple Crown Sports, based in Fort Collins, Colorado, started the women’s tournaments in 2005 when it saw a need to offer more tournament options for women’s college basketball programs. The company expanded to offer a men’s basketball tournament as well in 2008. Triple Crown Sports has been producing women's college basketball events since 1994. The company has been a long-standing supporter of women's basketball in its creation of the Preseason and Postseason Women's National Invitation Tournaments. Triple Crown Sports opened the inaugural 16-team Preseason WNIT in 1994, and began providing more postseason opportunities for women’s basketball programs when it formed the Postseason WNIT in 1998. Since then, the Postseason WNIT has expanded to 48 teams. Preseason WNIT The Preseason WNIT tournament is a 16-team, invitation-only elite basketball tournament for NCAA Division I women's programs. The tournament started in November 1994. Each team is guaranteed three games in the Multi-Team Event (MTE). The tournament spans 10 days during the month of November, starting the first Friday of the season, with all games being played at participating schools’ facilities. Only up to one team per conference participates each year and a school is allowed to participate in the event no more than once in four years. The Preseason WNIT is widely considered one of the most prestigious women's college basketball tournaments outside of the NCAA Championship. Postseason WNIT The Postseason Women's National Invitation Tournament provides a postseason opportunity for 64 women's Division I basketball teams that had successful seasons and did not receive invitations to participate in the NCAA Tournament. Games start within days of the NCAA Tournament selections and usually conclude with the WNIT Championship a few days before the NCAA Championship is played. This single-elimination tournament started as a 16-team event in 1998 and grew to a 32-team tournament the following year. In 2006, the tournament was expanded to 40 teams, and in 2007 the tournament grew to its current field of 48 teams. The bracket includes 31 automatic berths, filled by the top team in each conference that is not invited to the NCAA Tournament. All games, including the semifinals and championship, are hosted by participating schools.